Google recently launched its new Topics API as a part of Google’s new Privacy Sandbox. This new API aims to replace third-party cookies that have been tracking your every move for years, collecting information about your browsing history, location, purchases, demographics, and interests shared on social media.
Advertisers use this data to display tailored ads, hoping you’ll interact with the ad and make a purchase. While some individuals can discover new products with the ads, there are others who are uncomfortable sharing their personal data with who knows what.
