Hannah Martin is sitting wedged between Vogue’s Jess Diner and me at Chiltern Firehouse, swiping through her photos. “There it is,” she exclaims, showing us a picture of Catherine Zeta-Jones circa 2000, eyes haloed in shimmering green. “That is why I put that IMO shade in the Smoke It Out palette (£42, lhcosmetics.com), because I couldn’t find this colour anywhere, and the look had always stayed with me.”
We are lunching to celebrate Hannah’s collaboration with Scandinavia’s answer to Pat McGrath, Linda Hallberg. Linda’s make-up is rightly revered for its punchy pigments and innovative approach, and she gave Hannah free rein to do precisely as she wished with her product so Hannah, who Jess once dubbed “the queen of smokey eyes”, decided to create a 9-shade ultimate smokey eye palette, emblazoned with one of her make-up mottoes: “if in doubt, smoke it out.”