For most companies and small-business owners, social media is a tool used to raise awareness and build a following around a certain product or service. The companies create content that informs consumers and redirects them to websites or apps where they can buy those items.
But what if the content is the product?
As people increasingly consume media on social and streaming platforms like Spotify, TikTok, YouTube and Instagram, entrepreneurs and artists are using the applications as a means to earn a living, profiting from sponsors that want to attach their brand to an individual's massive following. They also are finding ways to sell their music or video content directly to consumers.
