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Digital Camera World
Digital Camera World
George Cairns

How to make Adobe Firefly generative AI work for you, not against you

toy photography enhanced with generative AI

As a middle-aged photographer and videomaker I’m no stranger to the evolution of technology. As a kid in the 1970s, I visited my dad’s office and saw my first photocopier. I quickly realized that if I drew a spaceship I could copy it multiple times and create an entire space fleet in a few minutes!  The concept of a machine helping me be creative blew my mind!  

As a videomaker in the 1980s, I needed to lug a large camera that was plugged into an even larger (and heavier) video recorder. I then had to edit the footage by copying clips from tape to tape.  Fast forward to the 21st Century and I’m much happier I can shoot superior-quality HD footage on a palm-sized smartphone and use the phone’s non-linear editing app to make and share shows that other people can view on their smartphones! When it comes to being creative I’ve always happily adopted advancements in technology, and I view AI-generated imagery as another welcome development in a long line of change.

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