Thanks to Elon Musk’s rather erratic approach to free speech, employee relations, subscriptions, parodies and disinformation, a lot of people have taken to Twitter to declare that they are leaving Twitter. They will find it hard.
This is not because Twitter is addictive; for most people it is not. It’s because Twitter gives them something they can’t get anywhere else — a set of connections with other users and the ability to reach them and be reached by them. If you could only get to one supermarket, you wouldn’t describe it as “addictive”. You’d describe it as a local monopoly.
