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Marie Claire
Marie Claire
Lifestyle
Ata-owaji Victor

How to Keep Your Wig Looking Salon-Fresh, All Year Round

Wig maintenance: Naomi Campbell.

Wig culture has no doubt transformed the Black hair space over the last decade. Thanks to the unique flexibility of the style—whether it’s a waist-length glueless yaki wig (a texture that mimics relaxed or straightened Afro hair) or a DIY blonde bob resurrected from a 6x5 unit (a lace wig piece with a wider parting area that makes restyling easier)—when managed properly, a good wig can be an excellent investment.

To help you extend the lifespan of your wigs and advise on how to maintain them, I spoke with Titi Oderinwale, co-founder of REVAMP, a service specialising in wig revamps, repairs, and maintenance, and Joy Matashi, hair architect and educator, to dispel some of the myths around wig wearing and maintenance.

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