
There’s no denying that there’s money to be made on Taylor Swift. In the hours following the announcement of the pop star’s engagement to Travis Kelce, shares in Signet (SIG) and Brilliant Earth (BRLT) jumped in pre-wedding bliss. Ralph Lauren (RL), which made the dress Swift wore in her engagement pictures, also saw its shares climb.
While investors are reasonably arguing that one of the most highly anticipated weddings in history will be a boon for these related companies, investing in Signet or Ralph Lauren is not an actual investment in Taylor Swift.