You will have heard, by now, about “quiet luxury”, which has (quietly) established itself as the dominant aesthetic* of 2023. (*Explainer: we don’t say “trend” any more. Aesthetic sounds a bit less … basic? Capitalist? But to be clear, in a fashion context it means pretty much the same thing.)
Quiet luxury is Gwyneth Paltrow defending her right to ski – something like that, the details elude me – cocooned in a creamy merino knit from The Row that costs more than a grand. (Like, how rich do you have to be to spend that on a sweater that isn’t even cashmere?) Quiet luxury is the subtle flex of Kendall Roy in an unbranded black baseball cap from Italian luxury house Loro Piana and Tom Ford sneakers. It is Mark Zuckerberg in his signature charcoal-grey T-shirt, which he orders from Brunello Cucinelli in Milan instead of buying from Gap.
