
As Pharrell’s second Louis Vuitton menswear collection stepped onto the Paris runway, and subsequently overwhelmed social media, every member of the London style set had a similar uncanny feeling: well, doesn’t that look a hell of a lot like Luke Day?
The former fashion director of GQ Magazine and editor of supplement GQ Style has (like Anna Wintour has the bob; Karl Lagerfeld had the ponytail and Suzy Menkes, the quiff) carved a signature look — all retro Western, plus a staple oversized cowboy hat.