Alex Cooper previously worked as an army commander before, in March 2020, he became a director of Test & Trace, managing the UK's mass testing response during the Covid pandemic.
After spotting suboptimal data collection, in 2023 Cooper co-founded Electric Twin, which replaces traditional market research methods with ‘synthetic audiences’ to predict what people are thinking right now.Now used by brands including News UK and Lebara to shape marketing decisions, Electric Twin's recent $14m fundraise included investment from billionaire Marc Andreessen and Slack co-founder Cal Henderson. Here he shares his advice on how to get noticed by big backers:
