Wearable giant Whoop flipped the script on wrist-worn fitness trackers. It ditched watch faces in favor of a discreet, screenless band. It went beyond daily step count to dive deeper into health metrics. You even pay for it in an unconventional way.
Rather than asking you to drop a few hundred dollars upfront, the brand will send you a band free of charge. After downloading the app and signing up for an ongoing membership, you have a free 30-day trial to test all the features on offer. Then, if you like it, you can choose to keep this app access going for an annual fee. If not, you can cancel it and return your band.
