Buying wine on a budget can be an enervating experience. It’s fraught with that dreary and all-too-common modern British emotion, the fear of being had, while rarely providing the flipside: a cheeky endorphin hit from knowing for sure that you’ve got a good deal.
The problem starts with a certain lack of transparency that comes with the sheer proliferation of different wine brands and the fuzziness of their nomenclature. This is a market where two wines from the same place and with more or less indistinguishable packaging can easily have price tags at the opposite ends of a spectrum running from £3.99 to several thousand pounds.
