Collective action is often the key to creating dramatic social or environmental changes, be it reducing pollution and waste, diminishing overfishing by sourcing alternatives, or getting more scientists to openly share their data with others.
Collective action, however, can involve social dilemmas. That’s because the choice to act altruistically might come at some personal cost. To deal with such problems, cooperation and communication are key. Now our new research, published in Rationality and Society, sheds some light on the best way to get people to cooperate in such situations.
