Character design in animation is a way to tell stories. That can be with an expressive and fun viewpoint, taking us out of reality, and there are so many styles and aesthetics to explore. But the characters have to fit the story, and they have to drive that story forwards.
With that in mind, here are my top tips for developing characters that fit into a narrative based on my own experience in the animation industry. If you need new tools for your own work, see our guide to the best animation software and the best laptop for animation.
