Learning the rules for creating a logo isn't always straightforward as there are such varied applications of any 'rule'. But with the right design skills, theoretical knowledge and a healthy dose of patience you can learn to create timeless designs that stand the test of time. The best logos are instantly recognisable (think McDonald's golden arches or the Nike swoosh), and as long as they have a balance of originality, scalability and style they can become a priceless asset.
Below we've listed 10 golden rules to consider when you're looking to design a logo – if you apply these tips you'll be off to a great start (just one of these is originality – as sports brand Umbro well knows right now due to its neverending logo design dispute – read about that case here). For the perfect platform to create your new logo, check out our picks for the best logo designer.
