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Evening Standard
Evening Standard
Business
Cat Olley

How to decode an online property listing: the price drops, key words and trick photos to look out for

There’s no true substitute for a nose around in person, but approaching property listings armed with a little know-how — and a healthy dose of cynicism — can save you from futile viewings.

Naturally, agents will want to present a property in the best possible light, and an appealing ad is the key to getting potential buyers through the door (reality be damned).

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