Fonts play a crucial part in any graphic design project. Whether it’s an album cover, product packaging or a poster design, using the right font can help with the storytelling and message that you want to convey to the audience, who you ultimately want to invest in the idea, product or service.
We’ve sourced insight and tips from 4 experts in typeface design:
Alessia Mazzarella from design studio Typeland
Tom Foley (Executive Creative Director) and Tom Rickner (Senior Studio Director) from Monotype
Alexandra Lunn, who runs a self-titled branding and design studio in London
