Roblox players can now snag more Robux when purchasing the in-game currency on select platforms instead of on mobile or consoles.
Seeing as Robux will be in high demand from children and tweens this Christmas, it helps to know where to get the most bang for your buck.
Armed with the virtual cash, Roblox players can buy everything from in-game items for their avatars to passes that grant perks for select games.
Here’s what you need to know about the update to Robux, and where you should purchase it going forward for the best deal.
How much does Robux cost?
Roblox has announced that users will now receive 25 per cent more Robux when buying through gift cards, computer or the web.
The new exchange rates listed on the game’s official website are as follows:
£4.99 - 500 Robux (+100 more than mobile/console)
£9.99 - 1,000 Robux (+200)
£19.99 - 2,000 Robux (+300)
£49.99 - 5,250 Robux (+750)
£99.99 - 11,000 Robux (+1,000).
Following the update, if you were to purchase 11,000 Robux for £99.99 on the web, you’d be getting an extra £9.99 worth of Robux versus on mobile or consoles like the PS4/PS5, Xbox, and Meta Quest VR headsets.
Roblox says the new value will also apply to any existing gift cards that have yet to be redeemed.
Best of all, it’s not a limited time offer, although you would be forgiven for thinking that seeing as it's Black Friday (and Christmas is fast approaching).
According to Roblox, this update is here to stay. “We plan to keep this new pricing in place globally beyond the holiday season,” the company said.
Why is Roblox offering this deal?
Although Roblox doesn’t mention this in its announcement, by offering users incentives to buy from its website or via gift cards, it can essentially evade Apple and Google’s app store fees.
The tech giants pocket a 30 per cent cut of every in-app purchase made through their platforms, which has long been a point of contention for developers looking to maximise their revenue.
By directing users to alternative purchasing methods, Roblox avoids losing a significant share of its profits to these fees.
This strategy is all too common among game developers. The likes of Epic Games (which has also fought Apple and Google in court over what it claims are anti-competitive app store policies), Activision-Blizzard, and Rockstar allow users to purchase in-game currency directly from them.
