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Park Thaichon, Associate Professor of Marketing, University of Southern Queensland

How to buy a home: 7 tips for negotiating like a pro

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The main purpose of negotiation is to find a mutually acceptable solution for buyers and sellers. Good negotiations greatly improve relationships between buyers, sellers and agents. They also help avoid future problems and conflicts.

Negotiating skills become even more important for home buyers in a “seller’s market”, where demand from buyers exceeds supply from sellers. That’s currently the case in all Australian capital cities and major regional cities such as Gold Coast, Sunshine Coast and others.

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