If you walk into a Hermès store for the first time, no amount of money will be enough to get you the Birkin bag of your dreams. That's because each store reserves the bags for a limited number of customers, and typically only those who've made enough repeat purchases.
The elusiveness around owning one of its bags has been instrumental in the French company’s elite status in the luxury market. But it’s also peeved customers who just want a Birkin bag fast, instead of spending thousands climbing up a metaphorical Hermès ladder of worthiness.
