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Evening Standard
Evening Standard
Entertainment
Alice Doleman

How to build a sustainable wardrobe that survives trends

Fashion is a game of give and take. It gives us perspective-shifting collections, all-important confidence boosts and pop culture moments to be treasured forever (reminder: Versace basically invented Google Images). It also has its issues.

A trend cycle made up of countless ‘cores’ that encourages us to buy more, which then contributes to an estimated £140 million worth of clothing entering landfill every year in the UK alone. Globally, that equates to a truck-full of clothing entering landfill every second. Don’t forget emission rates that would make the garment industry the world’s third-highest polluter if it were a country. It takes in a big way.

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