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Evening Standard

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Rachelle Abbott

How to be a CEO podcast: Why Tenzing’s CEO blew the marketing budget on bins for Nepal

Tenzing Norgay Nepal Red Bull

Huib van Bockel - Tenzing CEO
(Picture: Tenzing)

Huib van Bockel is the CEO and founder of the energy drink company Tenzing.

Formerly head of marketing at Red Bull he’s taken his company from start-up to significant player while maintaining a commitment to environmental protections. But it has not been easy.

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