Nick Magalini - CEO of Lily’s Kitchen
(Picture: Lily’s Kitchen)Lily’s Kitchen went from a small operation to feed just one dog, to a hugely successful enterprise, so popular it was bought by Nestle Purina.
The company is run by CEO Nick Magalini who has over twenty years in the pet food industry.
The brand has gone from strength to strength, most recently seeing sales in UK grocery growing by more than 27% during the pandemic pet boom.
Henrietta Morrison is the founder of Lily’s, who started the business for her pet dog Lily. The idea was to produce food filled with honest, natural ingredients - unlike many products she found in the shops.
Nick tells us about how they maintain a ‘cooked in the kitchen’ small business culture, while growing into an international brand, and what it means to be the first UK pet food company with B Corp status.
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