Gymshark’s Ben Francis on creating a global brand
(Picture: Gymshark)Gymshark started in Ben Francis’s parent’s garage in the Midlands, with lessons from his gran on how to sew.
Ten years on, the fitness apparel company’s a global business valued at one and a quarter billion pounds and has just opened its first IRL store on London’s Regent Street.
In this episode we talk about:
- Why Gymshark’s “a story of failure”
- The power of leading from your gut
- The test and learn mentality
- Why he didn’t take a salary for two years
- The value of hustling
- What they’re doing to make their Regent Street store a unique retail experience
- The philosophy of “community, conditioning and retail”
Listen here or here:
