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Stevie Bonifield

How Tim Cook's "exciting product" coming this week could turn around slumping iPad sales

Apple Pencil over drawing of Apple Logo.

Apple CEO Tim Cook had big news on Thursday: An "exciting product announcement" is right around the corner.

The hint comes just days before a virtual Apple event that's expected to center on the iPad and Apple Pencil and might even include a long-awaited upgrade to the iPad Pro. The timing couldn't be better — Apple's quarterly earnings report showed a slump in iPad sales.

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