October screams fall leaves, pumpkin patches, and scary movies. And while plenty of people use the month to start preparing holiday wish lists and Thanksgiving to-dos, a growing chorus of influencers see it as a natural time to reset. Sure, it may seem far too early to speak of New Year’s resolutions. But these folks may have a point about the newfound potential of leaning into your motivation and taking action on goals at the start of the year's final quarter.
Using the month to reflect and implement new habits is being called "October Theory" by Gen Zers and Millennials, one of TikTok's latest self-care trends garnering massive traction across social platforms. It first popped up last fall and has been back in full force this year.
