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Sports Illustrated
Sports Illustrated
Max Schreiber

How Tiger Woods’s Classic Masters Chip-in 20 Years Ago Became a Dream for Nike

Tiger Woods NIke Earl Woods SI Chris DiMarco Masters Golf Nike Golf Ben Griffin CBS
Tiger Woods's chip-in en route to winning the 2005 Masters was a dream marketing campaign for Nike. | Jack Gruber-USA TODAY NETWORK vi

On April 10, 2005, Chris Mike was sitting in the basement of his Oregon home, watching the final round of the Masters like millions of others.

Then, when Tiger Woods had his iconic chip-in on Augusta National’s par-3 16th hole, he jumped up from his couch and began screaming—a reaction likely shared by many golf fans around the world. 

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