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The Economic Times
The Economic Times
Shariq Khan

How this second-generation Noida SME is building a global edge in home improvement exports

As India's manufacturing sector pushes towards higher-value exports, Noida-based KSP Inc. offers a glimpse of how traditional family-run businesses are reinventing themselves through automation, integrated manufacturing and technology. Built over three generations, the company, which operates in the home improvement market, has embraced digital transformation while staying true to its legacy. Founded in 1987 by Puneet Bery as a traditional export unit, KSP Inc. has since evolved into a more system-driven manufacturing enterprise.

A visit to the company's Noida manufacturing facility offers a glimpse of that strategic shift. Inside its 350,000 sq. ft vertically integrated complex, automated lines produce a wide range of export-bound home improvement goods, from fire pits and fireplace tools to garden décor and storage solutions. It reflects how India’s MSMEs are leveraging automation and integrated operations to cater to some of the largest retailers across North America and Europe.

On the factory floor, it’s evident that production is organised across multiple stages, including fabrication, finishing, and assembly, with a visible push towards automation. Robotic welding, powder coating systems and digitised production planning are increasingly replacing manual processes.

Scale, automation, and systems

That shift is closely tied to the company’s recent growth trajectory. In FY25, KSP reported an annual turnover of Rs 128.9 crore compared to Rs 106.2 crore in FY24, Rs 153.87 crore in FY22, and Rs 104.43 in FY21, as per the company data. “We have delivered an estimated revenue CAGR of 22-25%, with export revenue growing at around a 25-28% CAGR,” says Siddhant Bery, CFA, Head of Strategy at KSP Inc.

The company, which describes itself as a diversified manufacturer, marketer, and exporter of home improvement goods, claims that its container volumes have grown nearly threefold in the past five years, supported by repeat orders and deeper integration with large global buyers. Today, the company ships roughly 1,200 containers annually; the US accounts for nearly 70% of its exports, while Europe contributes 20-22%, as per data from CRISIL.

Currently, KSP exports to 12-13 countries, including the US, Canada, the UK, Germany, France, and Australia, and supplies products across all categories to retailers, such as Walmart, Home Depot, Lowe’s, Tesco, and Sainsbury’s.

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