The World Health Organization is betting bad headlines can lead to good news.
In recent months, the media reported on several WHO employees being dismissed for sexual misconduct. But rather than lament the headlines, the WHO welcomes them. The public scrutiny, it says, sends a strong signal that misconduct is not accepted. By being open about the dismissals, the WHO hopes to create a culture of transparency, motivating victims to speak up, and deterring any would-be perpetrators.
