Last week, The Times of India reported that advertisement flow to India’s print media is expected to show seven percent growth in 2024, a record level of rise that exceeds even pre-pandemic levels. As a market leader in print ad revenue, Bennett, Coleman and Company Ltd, the media conglomerate that owns TOI, often pitches the advantages of print as a steady, credible medium for advertising, even as it continues to pull a growing number of advertisers. One almost forgets that BCCL has significant presence in TV and digital news as well, the other claimants on ad revenue.
