Katy Perry is in a recording booth. She turns to the camera, smiles and begins to sing: “Badipsa frooby noop”. As if to confirm that we didn’t mishear her, she repeats “Badipsa frooby noop” and gives the camera a thumbs up.
The moment was captured in 2010, in a behind-the-scenes video of Perry recording her song Last Friday Night in Simlish – the language spoken by characters in The Sims games. It was part of her branded downloadable content (DLC) package, Sweet Treats, which was available to players of The Sims 3.
The Sims is celebrating its 25th anniversary in 2025, to the chagrin of many a millennial. From its groundbreaking approach to inclusive character creation to the surreal charm of global pop stars re-recording their hits in Simlish, The Sims has always operated at the intersection of individuality and shared culture.
