Viewers who made The Secret Lives of Mormon Wives Hulu's most-watched unscripted series of 2024 had one big question for the stars of #MomTok, even before digging into their friendships, marriages, and dirty soda recipes. How do they look like that, all the time?
The eight women followed on Secret Lives, due for season 2 on May 15, might grant personal makeup awards to slightly different products and subscribe to individual self-care routines. But there's a uniformity to their appearance that goes beyond the matching blue coats they wear in the show's title sequence. Their hair is often waist-length and styled into gentle "Utah curls"; their lashes are long and fluttery; their outfits hit a high-low balance even a fashion editor like me can't ignore. In Reddit thread after Reddit thread, no matter how viewers feel about their intrapersonal drama or interpretation of Mormon teachings, they have one word for this cast's appearance: "perfect."
