A look inside the headquarters of D2C fast fashion brand Libas in Noida reflects an element of quirkiness blended with sustainable features all through. Leftover fabrics from production are repurposed into décor elements across the workspace, with a Bollywood-inspired theme which shows off names like Veeru, Basanti, and Mogambo for the respective work cabins. Taking it up a notch, there are posters of Bollywood stars from popular mainstream movies like Dilwale Dulhania Le Jayenge, Sholay, and Andaaz Apna Apna, which hog the limelight.
“Innovation has been a part of our ethos for years,” says Sidhant Keshwani, Founder & CEO of Libas, who took over the retail business reins in 2014. He recalls their 2020-21 ‘lightbulb moment’, which led them to a total shift to fast fashion.
