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Belfast Live
Belfast Live
National
Connor Lynch

How the prices of supermarket own brand and value ranges compare

More and more people are turning away from regularly using branded items in the shops as a result of the Cost of Living Crisis, turing to value range or own brand items instead.

As food inflation continues to be a big factor in rising prices, currently sitting at around 19.4%, essential items are becoming more expensive and putting further pressure on households across Northern Ireland.

Belfast Live looked at the own brand and value ranges at Tesco, Asda and Sainsbury's in March in order to compare their prices and have checked again three months later to see if there are any differences, with some surprising results.

Read more: Driving and vehicle test fees could be set to increase in NI under new proposals

While there have been increases in some products on the shelves, others have dropped in price, with some of the Supermarkets proving to be cheaper than they previously were.

Tesco

Tesco (Nicholas.T.Ansell/PA Wire)
  • Hearty Food Co. Spaghetti Pasta 500G - 28p
  • Grower's Harvest Chopped Tomatoes 400G - 35p
  • Hearty Food Co. Garlic Baguette 170G - 37p
  • Hearty Food Co 4 Battered White Fish Fillets 500G - £2.35
  • Hearty Food Co Straight Cut Chips 1.5Kg - £1.65
  • Ms Molly's Chocolate Chip Cookies 250G - 49p
  • Stockwell & Co Baked Beans In Tomato Sauce 420G - 28p
  • Stockwell & Co. Plain Flour 1.5Kg - 69p
  • Stockwell & Co Strawberry Jam 454G - 39p
  • Stockwell & Co 80 Tea Bags 200G - 74p
  • Growers Harvest Orange Juice Smooth 1L - 95p
  • Creamfields Medium White Cheddar 400G - £2.79
  • Hearty Food Company Lasagne 400G - £2.49
  • Hearty Food Thin Cheese & Tomato Pizza 314G - 90p
  • Butcher's Choice 20 Pork Sausages 907G - £1.50
  • Eastman's Cooked Ham 30 Slices 400G - £1.99
  • Grower's Harvest Garden Peas 900G - 55p
  • Grower's Harvest Sweetcorn 907G - £1.22

Total: £19.98

Total in March: £20.15

Asda

Asda (2023 Matt Cardy/Getty)
  • JUST ESSENTIALS by ASDA Spaghetti 500G - 32p
  • JUST ESSENTIALS by ASDA Chopped Tomatoes in Tomato Juice 400G - 37p
  • JUST ESSENTIALS by ASDA Garlic Bread Baguette 170G - 37p
  • JUST ESSENTIALS by ASDA 4 Battered White Fish Fillets 500G - £2.35
  • JUST ESSENTIALS by ASDA Chips 1.5KG - £1.65
  • JUST ESSENTIALS by ASDA Baked Beans 410G - 27p
  • JUST ESSENTIALS by ASDA Chocolate Chip Cookies 250G - 39p
  • JUST ESSENTIALS by ASDA Plain Flour 1.5KG - 70p
  • JUST ESSENTIALS by ASDA Strawberry Jam 454G - 40p
  • JUST ESSENTIALS by ASDA 80 Tea Bags - 76p
  • JUST ESSENTIALS by ASDA Orange Juice from Concentrate 1L - 95p
  • JUST ESSENTIALS by ASDA Mild White Cheddar Cheese 400G - £2.79
  • JUST ESSENTIALS by ASDA Beef Lasagne 400G - £1
  • JUST ESSENTIALS by ASDA Cheese & Tomato Pizza 314G - 90p
  • JUST ESSENTIALS by ASDA 20 Sausages 907G - £1.60
  • JUST ESSENTIALS by ASDA Cooked Ham Slices 400G - £1.99
  • JUST ESSENTIALS by ASDA Garden Peas in Water 900G - 84p
  • JUST ESSENTIALS by ASDA Sweetcorn in Water 652G - 70p

Total £18.35

Total in March: £16.76

Sainsburys

  • Hubbard's Foodstore Spaghetti 500G - 28p
  • Hubbard’s Foodstore Chopped Tomatoes 400G - 35p
  • Stamford Street Garlic Baguette, Basics 170G - 37p
  • J. James Pollock Steaks 520G - £3.25
  • Sainsbury's Crinkle Cut Chips 1.5KG - £2.50
  • Hubbard's Foodstore Baked Beans In Tomato Sauce 400g - 27p
  • Sainsbury's Chocolate Chip Cookies 250G - 85p
  • Sainsbury's Plain Flour 1.5KG - 79p
  • Hubbard's Foodstore Strawberry Jam 454G - 39p
  • Hubbard's Foodstore Tea Bags 80 teabags - 75p
  • Hubbards Foodstore Orange Juice From Concentrate 1L - 85p
  • Sainsbury's British Mature Cheddar Cheese 400G - £3.40
  • Stamford Street Beef Lasagne 400G (Meal for 1) - 85p
  • Stamford Street Food Co Cheese & Tomato Pizza 309G - £1.02
  • Stamford Street Co British Pork sausages x16 908G - £3
  • J.James & Family British Wafer Thin Cooked Ham Slices 400G - £1.95
  • The Greengrocer Garden Peas 850G - 80p
  • The Greengrocer Sweetcorn 950G - £1.28

Total: £22.95

Total in March: £22.98

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