There is no missing Outernet London. The extraordinary cavernous space of the Now Building — invariably filled with gawping, awe-struck visitors day or night — dominates the junction of Charing Cross and Tottenham Court Roads close to the base of Centre Point.
A corner of the West End that was for decades intimidating and harsh has been softened by this alluring, immersive beacon of hi-tech digital light and colour, its vast four-storey, floor-to-ceiling LED screens drawing in curious passers-by since it opened in November 2022.
