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The Guardian - UK
The Guardian - UK
Lifestyle
Elle Hunt

How the negroni sbagliato took off with the help of Emma D’Arcy and TikTok

Negroni sbagliato (left) and a classic negroni on a table
Negroni sbagliato (left) and a classic negroni. ‘Sbagliato’ – meaning ‘bungled’ – has become the all-important addendum in ordering a negroni. Photograph: Erchog/Getty Images/iStockphoto

It is the impossible-to-pronounce Italian word that is on everyone’s lips in line at the bar – or, more likely – while making do with what’s in the fridge. “Sbagliato” – meaning “bungled” or “mistaken” – has suddenly become the all-important addendum in ordering a negroni.

A negroni sbagliato is simply a negroni mixed with prosecco in place of the traditional gin, yet on Google Trends, which shows global search interest over time, there was a seismic spike on 5 October.

The origins of the trend can be identified with unusual precision: a namecheck by actor Emma D’Arcy. In a video to promote House of the Dragon, posted to HBO’s TikTok account, D’Arcy, who is non-binary, is asked by co-star Olivia Cooke about their favourite cocktail. They give the instantly iconic response: “Negroni sbagliato – with prosecco in it.” Italian, spoken by a Briton, has never sounded better.

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