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The Independent UK
The Independent UK
Bruce Golding

How the ‘MrBeast’ suit could spark a #MeToo movement as influencers move from social media to the boardroom

A lawsuit that claims famed social media star Jimmy Donaldson fostered a toxic work environment at his production studio is the latest in a string of cases that accuse young male influencers of bad behavior toward woman — and it could lead to a reckoning similar to what the #MeToo movement caused in Hollywood, experts say.

The 27-year-old — better known as the high-stakes competition host "MrBeast" — is the undisputed champion of YouTube, boasting a record 479 million subscribers, and his estimated $85 million in earnings last year led Forbes to name him its No. 1 online "creator" for the fourth consecutive time, citing a business empire that "continues to expand beyond digital platforms" into ventures including snacks, fast food and the Amazon Prime series "Beast Games."

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