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Liverpool Echo

World

Jon Robinson

How the loss of Liverpool FC shirt deal has impacted New Balance

Liverpool New Balance Liverpool FC United States Boston Massachusetts NIke

The impact on New Balance of Liverpool FC ending their shirt sponsorship deal with the retail giant has been revealed for the first time.

The company's lucrative deal with the Premier League club came to an end in 2020 after first being struck in 2015.

The brand had taken over from its off-shoot company Warrior, with the contract worth about £30m a year.

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