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The Orange County Register
The Orange County Register
Entertainment
Holly Alvarado

How the LA3C music, food and arts festival celebrates diversity and community

ANAHEIM, Calif. — Penske Media’s inaugural music, food and arts festival LA3C will hit Los Angeles Historic State Park Dec. 10-11 to celebrate the rich artistic melting pot the city is known for.

The festival will have performances by Megan Thee Stallion, Maluma, Snoop Dogg, Seventeen and Cuco, among others. Even with the lineup only including a small number of Los Angeles-bred artists — which seems puzzling considering the intent to celebrate Angeleno culture — it does reflect L.A. in other facets.

As Juan Mora, CEO of LA3C, put it, the festival represents Los Angeles by creating a range of multi-genres and ethnic backgrounds on the bill and, most importantly, accumulating specific data on what those in the city listen to most.

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