The fashion industry is mobilising its marketing machine to encourage Americans to vote in November’s presidential election, and it’s clear they want Kamala Harris to win.
The industry’s intervention in the race to the White House has increased since 2016, when US Vogue endorsed Hilary Clinton. This was the first time in its 100-year history that the fashion bible had put its weight behind a presidential candidate.
In this year’s tight and polarised contest between Harris and former president Donald Trump, fashion designers and brands are being bolder and even more vocal to ensure the current vice president becomes “47” – a numerical nickname for the 47th president of the United States. These political interventions are significant because they demonstrate that the fashion industry is prepared to use its cultural clout to steer consumer behaviour and drive social responsibility.
