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Rebecca Scott, Senior Lecturer in Marketing and Strategy, Cardiff University

How The Devil Wears Prada 2 speaks the hidden language of fashion

Fashion has always done more than keep us warm. It’s also a social language, quietly organising ideas of status, taste and belonging.

What made the first The Devil Wears Prada (2006) so satisfying was watching main character Andy Sachs (Anne Hathaway) learn, often the hard way, that clothes were never just clothes. At first she could not read what clothes signalled in the room. By the end, she understood their language.

The Devil Wears Prada 2 picks up that idea and runs with it. Here, fashion speaks clearly about who we think we are and who we would like to become. Beneath the sharp one-liners lies something more revealing: clothing as a system of meaning.

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