There are noble food boycotts, like refusing to buy an item in solidarity with agricultural workers fighting for better working conditions or to stop the inhumane treatment of livestock. Then there are desperately stupid ones, like the right wing’s collective conniption over Bud Light sending transgender influencer Dylan Mulvaney a single can of oat soda with her face on it. Thousands of belching conservatives angrily announced on social media and elsewhere that they’d never drink Bud Light again. Then, what do you know, one of the movement's leaders started serving it at his bar again.
The latest food freakout concerns King Arthur Baking Company’s Baking Pitchfest 2024, described as “half mentorship, half competition,” for entrepreneurs of color who either own bakeries or a brand of baked goods. Since this fits right into the right’s war on diversity, equity and inclusion efforts in schools and corporations, MAGA cultists made it known on Elon Musk’s X and an array of right-wing websites that the 234-year-old flour company had betrayed them.
