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Evening Standard
Evening Standard
Entertainment
Chloe Street

How the adidas Samba became the sneaker of the year

When it comes to cult fashion items there are those juggernauts that explode, thanks to marketing campaigns, TikTok trends and celebrity endorsements, into the style consciousness (hello cargo pants, Dior saddle bags and Miu Miu ballet pumps); and then there are others that creep their way into cool via the back door, transitioning from relative obscurity to sell-out must-have for reasons that can be difficult to pinpoint.

Adidas Samba sneakers are just such a stealth trend.

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