We’re now in double-digit January, and there’s no time of the year when more people are thinking about exercising.
Thinking about exercising, of course, does very little. The trick remains actually running, cycling, or doing jumping jacks consistently. But motivation and stick-to-itiveness are tricky, Justin Shields, founder of LA’s Venice Run Club, knows better than most. Starting from zero in the pandemic, Shields has seen his Wednesday summer runs grow to more than 500 people, even hitting a 1,000-runner peak a couple of years ago. Strava—a longstanding fitness tracking app with social media features—has played a key role in keeping everyday runners running, said Shields.
