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Fortune
Fortune
John Kell

How Starbucks' CTO balances tech investments that can make work easier for baristas without losing the human touch

Deb Hall Lefevre (Credit: Joshua Trujillo/Courtesy of Starbucks)

A key pillar of the turnaround plan at Starbucks that's being spearheaded by CEO Brian Niccol is to focus more on human connection between employees and customers and put less emphasis on technology. So what does that mean for Chief Technology Officer Deb Hall Lefevre?

“The technology story here at Starbucks—guess what?—the star of the story is not technology,” says Lefevre. “It's human connection in our coffee houses.”

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