The Seattle Seahawks may have easily dispatched the New England Patriots on Super Bowl Sunday, but a more consequential battle unfolded off the field.
Sports betting companies vied with each other for fan attention, engagement and market share by flooding the broadcast with ads and promotions.
These will continue to crowd our social feeds and commercial breaks throughout the Winter Olympics. Want to wager on a curling match between Italy and Switzerland? Think someone will score in the first 10 minutes of a hockey game? In most parts of Canada, you can tap a wager into your phone from your couch in seconds.
