When Soho House first opened in 1995 on London’s Greek Street, the member’s club, nestled inside a Georgian House above founder Nick Jones’s restaurant, Cafe Boheme, was intended to provide a home away from home for the creative elite who worked in the area. “I just wanted people to go in, have fun and meet each other,” Jones said of the founding ethos for the club.
Today, things look wildly different from Jones’s original vision. Soho House is now an international a chain – a sort of Prezzo of ”you’re not on the list” institutions – with more than 40 locations worldwide. New Houses are opening imminently in Tokyo, Milan, Madrid, and Sydney and the brand is also set to venture to California’s Coachella Valley; handily nearby to the influencer-heavy musical festival that takes place there every year and has previously been lampooned for charging $64 (£48) for two coffees and two burritos.
