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The Guardian - UK
The Guardian - UK
Business

How social media tries to exploit your pregnancy

A young pregnant woman using a mobile phone
‘The real issue is that the system is designed to exploit moms’ most vulnerable moments.’
Photograph: Getty

I am so glad to see an article published about the impact of social media on pregnant people and new mothers (‘I felt doomed’: social media guessed I was pregnant – and my feed soon grew horrifying, 3 September). I say “mothers” as I noticed my husband was not subjected to the same algorithms that I was. I, too, found it completely overwhelming when I was pregnant and have come off all social media, as the suggested reels I was barraged with did nothing but create anxiety for me as a new parent.

I decided it was toxic messaging that I didn’t need to be privy to. As there are lots of positive things happening on social media – eg groups connecting you with local new mums – it was a shame to miss out on what could have been happening in my area.

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