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Elyse Gorrell, PhD, CMPC, Brock University

How social media is changing the game for athletes

A landmark multibillion-dollar legal settlement is set to transform the landscape of college sports in the United States. A court recently approved the House v. NCAA settlement, requiring the NCAA (the National Collegiate Athletic Association) to pay nearly US$2.8 billion in damages over the next 10 years to athletes who competed from 2016 through to the present day.

The settlement opens the door for college athletes to earn a share of revenue moving forward, marking a shift away from the traditional ideals of amateurism in sport.

Amateurism was traditionally defined as the notion of athletes playing sport for the love of it rather than for financial reasons. Historically, it was created by upper-class elite groups as a way to exclude others. Today, its definition continues to be contested, especially since many athletes have been exploited by amateurism.

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