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TV Tech
TV Tech
Tim Sewell

How Server-Side Ad Insertion Supports Broadcaster Roadmaps to an All-Streaming Future

Getty.

We are still some way from an all-streaming future but there is plenty of evidence that preparations for this outcome are accelerating, from sharpened regulatory interest in prominence on connected TVs, to a UK over-60s advocacy group demanding late broadcast switch-off dates rather than early ones. 

For broadcasters, larger BVOD catalogues, closer integration of FAST with BVOD, streaming-first windows for top drama, and next-generation free-to-air platforms all fit with a strategy to stream more.

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